'Home staging'... you may or may not be familiar with this term, but it is certainly a concept that is being heard more and more in the field of real estate sales and rentals. Therefore, this post is here to let you know what it is all about.

There is a phrase by Oscar Wilde that says that "there is never a second chance to make a good first impression" and this, apart from with people, can also happen with your property in front of potential buyers or tenants.

Home staging history

The 'home staging' is a practice that was born in the United States around the 70's and is currently a service widely used in places like North America, Australia or the Nordic countries. Its arrival in Spain was not until 2000 and, even so, there are already companies dedicated to it.

It is an activity that is gaining more and more ground in our country for all the advantages it brings, especially considering that more and more houses are sold and rented through the Internet. The 'home staging' is one more marketing technique and is that today adds the fact that society has greater access to information and the volume of it. The result is a more demanding public.

What is home staging?

Home staging is the term that designates the practice of staging a home to make it look more attractive to the public, that is, it is the staging of a space.

It is not simply furnishing and decorating, but the elements that are placed in that space are there in order to make what stands out is the home. Below, we are going to summarize for you the keys, objectives and advantages that 'home staging' has and why it is worth it.

Home staging keys:

• Depersonalize: For a person to imagine that space as his or her home, it is important to eliminate personal objects such as photos or personal decorative objects. We must take into account that not everyone has the same tastes and preferences.
• Nordic style: Nordic style furniture is always a good choice because they are usually timeless, simple and elegant pieces. This type of furniture together with a space with light colors can help us to obtain the first key we were talking about, depersonalize.
• Harmonize the space: This may not be something that can be appreciated at first sight, but a very important tip is that the elements that make up a space are in harmony and concordance. And what better than a professional who has knowledge about it to avoid making mistakes. 
• No flaws: Another very important fact is to eliminate breakdowns and flaws as this can only increase bad impressions. Nobody wants to go to live in an apartment where there is a cracked wall or a faucet does not work.
• Neither too much nor too little: Everything must have a sense, the rooms should be neither too empty nor too full. An empty room gives a feeling of small space. On the contrary, a very overloaded space also reduces the space and can even give a feeling of discomfort and overwhelm.
• Lighting: Whether it is a closed or open space we must never forget the lighting of a room, it is extremely important, especially when it is at night or there is no good entry of natural light.

Home Staging objectives:

• Imagination: One of the objectives is to get potential buyers or tenants to imagine themselves living there. Therefore, that property must invite to imagine it as a future home.
• A home: A simple space is not the same as a nice and cozy place. People are moved to a certain extent by sensations, so it is important that a property conveys a good feeling.
• Enhance the positive: One of the objectives of home staging is to enhance the positive aspects that a property may have and that these make it stand out from the competition.

Home Staging advantages:

• Accelerate the course: One of the biggest advantages of home staging is that it speeds up the time it takes to find a buyer or tenant.
• Better images: A good photograph is synonymous with higher quality and therefore a better impression by the public.
• More benefits: The 'home staging' helps the seller or owner to increase the benefits that he is going to obtain through that property. In the end, it consists of revaluing the property and, according to the American consulting firm NAR® Research Group, it is estimated that the average revaluation of the property by investing in home staging techniques is around 8-10% or what is the same, a return on investment of around 600%.
• Greater possibilities: With a good 'home staging' increase the people interested in that property and, therefore, the options to choose what suits us best.
• To stand out: Having a good image of a property will make that property stand out from so many others that are on the market today.
• Objectivity: Objectivity before a set of spaces by a professional is important if we really want to know what state our property is in.

If we take into account that marketing today is focused on the emotional part, the 'home staging' is a plus to give that good first impression and connect with the public.

Therefore, if you are interested in making your property a little more trendy and less conventional do not hesitate to contact us and inform you. Our team of professionals will find the perfect equation for your case.